New York, NY – September 27, 2024 – Odds Shark, a prominent source for sports betting information, and Outlier, a consumer-facing provider of advanced sports betting data and visualizations, are pleased to unveil a new partnership. This collaboration will provide Odds Shark’s audience with limited free access to Outlier’s context-rich sports betting data and visualizations.
As major sports seasons come into full swing, Odds Shark will integrate Outlier’s detailed analytics and insights into its owned properties (website, podcast, long form video, short form video), making the data available to their sports-obsessed audience, free of charge.
Shawn Wells, CEO of Vimoro Media commented, “Teaming up Odds Shark with Outlier is a natural and exciting step for the brand. We are selective about our partners, seeking only those who can add real value to our client’s brands content and to sportsbook partners. Outlier’s advanced data and visualizations will greatly enrich our content offerings, engage our audience more deeply, and drive more traffic to our sportsbook partners.”
Evan Kirkham, CEO of Outlier, expressed enthusiasm about the new collaboration: “We are thrilled to work with Odds Shark, who we consider one of the strongest brands in the sports betting space. With the sports season heating up, this is the perfect time to offer our advanced data to a broader audience. Odds Shark’s audience is smart. They want deeper data that’s easy to visualize and manipulate. We can provide that.”
This partnership is expected to set a benchmark in the industry, with Outlier anticipating other major publishers and affiliates following suit. Kirkham stated that, “as American sports bettors mature, their appetite for betting strategies and appetite for deep and useful data grows. Publishers are in a perfect position to meet that demand, and Outlier is in a perfect position to assist.”
For more information about Outlier, visit Outlier's website.
About Vimoro Media
Vimoro Media Inc. is a team of experienced performance marketing professionals, providing digital marketing solutions to help iGaming brands maximize lead generation and player delivery.
About Odds Shark
Odds Shark is a leading provider of sports betting information, delivering comprehensive odds, expert analysis, and valuable insights for sports enthusiasts. Known for its reliable content and robust data, Odds Shark helps bettors make informed decisions in the dynamic world of sports betting.
About Outlier
Outlier is a consumer facing, subscription product, providing advanced sports betting data and visualizations to sports bettors of all competencies.