What can you tell us about TaDa Gaming?
We have over 30 years’ experience in the gaming industry and we are still as passionate today about delivering excellence in casino entertainment across our constantly growing portfolio.
TaDa Gaming is built on innovation: when we began, games were played on consoles and so we have seen both evolution and revolution in the industry and have been a significant part of creating that change through always understanding the player perspective.
Today we are working to become a global brand, offering innovative and immersive content from Arcade, Bingo, Crash, Fishing-Shooting and Slots to classic Table Games, our gamification tools, and more.
We translate and localise our releases and ensure that we are culturally attuned to our different player bases. We also welcome partnerships that enable us to improve localisation, bringing that essential cultural understanding and know-how that delivers differentiation from the competition and a better experience for the players.
In just 12 months we have released over 50 different styles of games with unique features; we have created sequels and series; and developed gamification tools and a range of Apps. We have secured gaming licences to allow us to operate in regulated markets globally; increased our payment gateways; and signed with multiple new clients to give players unrivalled access to our portfolio. And we have only just started!
You also released a new concept with your TriLuck™ series this year: what does it bring to game evolution?
Many slots do not require any skills or offer any form of challenge: however, we believe that games should be learning engines as well as entertainment.
We incorporate features, mechanics and other elements into many of our releases to enable players to improve their gaming skills, working their way through challenges within the games to trigger the bonuses. Our series are developed for this reason: the gameplay evolves in each release and so every playing experience is enhanced by improved skills, knowledge and understanding.
Players work their way through the series, stick with a favourite and/or can cross-transfer their learning to other slots.
The ultimate version of this is our new TriLuck™ series launched in May.
The overarching concept behind each release in the series is three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for maximum wins.
Each release has a unique narrative and design but gives the same sizeable win potential and immersive play techniques that evolve with every round played. To date, 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon are available to play, with five more scheduled across the remainder of 2024 and nine in production for 2025.
Their immediate impact has been impressive across every KPI and especially in the uplift in rounds played and percentage increase in player sign-up across all releases. With 3 Lucky Piggy, the uplift of registered players increased by over 10% taking the player base to almost a quarter of a million worldwide in the first four weeks and still growing. Furthermore, betting volume increased by a healthy 5% in the first two weeks. Naturally, clients are delighted with the engagement levels these releases continue to generate and we have more titles in production.
Would you say TaDa Gaming is an innovative content provider?
Definitely, I would say we are innovative! We have a hugely diverse portfolio across theme, feature, win potential and playing style and we constantly assess how to redefine, improve and enhance our offering.
One of our innovative releases in Europe and LatAm is Ocean King Jackpot. It is a mobile-first, 100mph, Halloween-inspired, shooting, fish game full of mermaids, vampires and underwater creatures: plus some spectacular features including multipliers, surprise power-ups, a jackpot and a 3,000x max bet.
Non-stop action, a fabulous soundtrack and some of the crispest and most colourful graphics only add to the fun. Ocean King Jackpot offers both skill and challenge appeal. Different characters have different win potential so players can go for the small fish to get a low volatility experience or a bigger one to increase the number of wins. They can also choose the characters they want to hit/avoid and then use the settings and autoplay features so they can concentrate on understanding and developing their gameplay.