Fun Data Facts You Didn’t Know About SiGMA 2024

Now, as data freaks, we couldn’t resist analyzing the numbers and statistics behind the event. Here are 8 fun data facts about SiGMA Europe 2024 that you didn't know!

What Companies Took the Most Space?

SiGMA Europe 2024 was packed with a huge variety of companies, each bringing their unique charm and approach to creating booths and pavilions. Some, however, did stand out with incredible effort put into the work and size. By analyzing the floor plan, we uncovered who occupied the most space. Unexpectedly, leading the ranks is SmartSoft, a gaming provider from Georgia. Speaking of, there’s a fierce battle brewing out there between SmartSoft and Spribe, both heavily investing in promoting their flagship JetX and Aviator games.

Who Had the Strongest Precense?

Although SiGMA, first and foremost, focuses on gaming, the largest number of exhibitors, surprisingly, came from the FinTech sector, which made up over a quarter of all participants! Following in this regard are casino platforms with almost 20%, and gaming providers are number 3, which there were 15%.

Which Sector Covered the Most Ground?

Back to the square meters covered, over 70% of the floor space was dominated by casino affiliate programs, gaming providers, and FinTech companies. Representatives from the former two mentioned sectors held roughly 24% of the ground each, while the latter followed closely, coming in third with around 22%.

Where Did Participants Come From?

Despite being named SiGMA Europe, it was a truly global event, with its reach going far beyond European borders. All corners of the world were represented – of course, Europe was ahead, but counting ‘only’ 65% of all exhibitors. To our surprise, North America had a strong presence as well, with over 100 companies making 21.8% of total event participants.

Which Countries Dominated the Event?

Another surprise was that most of the companies present were from the United States! Yeah, well, SiGMA Europe 2024 wasn’t that European after all. Right behind American representatives, with a slight margin, were the local Maltese ones, while companies from Cyprus and the UK followed closely.

Which Words Were the Most Common Sight?

SiGMA is an event about gaming, casino gaming precisely. BUT, through analyzing company names present at the event, we came to the conclusion that the word ‘Pay’ appeared more often than any other, surpassing ‘Game’ and ‘Gaming’! Slightly, but still. Again, FinTech companies are the reason behind this, highlighting the increasing demand for payment solutions and technologies.

What Were the Most Popular Initials?

Not sure if you wondered what the most common first letters in the company names are, but we did! This might be random, or a coincidence, but here you go: turns out that A, B, C, P, and S are the most popular choices for companies’ initials.

What Numbers Companies Prefer the Most?

Continuing with the naming, one more thing caught us by surprise. In the casino world, you might think digits 7 and 8, which are considered lucky numbers in different cultures, are used most commonly. Not at all. At SiGMA Europe 2024, the digit most frequently used in company names was 2! Then numbers 4 and 1 followed, with 7s & 8s lagging behind. Another fun fact – only one company included 9 in its name, which was the branded agency Factory39.